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How Ice Basketball Grew from One Location to Two—While Doubling His Athlete Base with CoachIQ

Grew from 1 to 2 locations | Now serving 150+ active members

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How Ice Basketball's Business Changed

Jesse Armitstead

Starting Point

When Jesse launched Ice Basketball, he was doing it all—coaching, scheduling, collecting payments, even handling social media. With one location and no real systems, he felt stretched thin. The passion was there, but the structure wasn’t.

“I was coaching during the day and doing admin stuff at night. It wasn’t sustainable.”

Jesse Armitstead

The Results After Switching to CoachIQ

  • Grew from 1 to 2 locations
  • Now serving 150+ active members
  • Admin fully streamlined
  • More time back to focus on developing players

    • Jesse Armitstead

    Why Jesse Chose CoachIQ

    He didn’t just want to grow—he wanted to build something lasting. He needed:

  • Systems that could support real growth
  • A brand that looked as professional as his coaching
  • Tools that let him coach instead of get buried in admin

    • "CoachIQ has been one of the biggest reasons why I've been able to grow my business and get to a point where I can support my family full-time and make enough money to do that. It's awesome being able to help players get in their work off the court and it's a huge add-on when they miss sessions they still get training." — Jesse Amitstead, Founder of Ice Basketball Academy

    — Jesse Amitstead, Founder of Ice Basketball Academy

    CoachIQ Didn’t Just Help Jesse Grow—it Gave Him The Tools To Grow The Right Way

    Checkout the Game-Changing Features:

    Scheduling

    Manage your calendar, reduce conflicts, and run camps with simple booking tools clients can use themselves.

    domain

    Website

    Website
Build a professional online presence and run your coaching business from anywhere.

    Payment

    Simplify and automate payment processing to streamline revenue collection and reduce administrative burdens.

    Inbox

    Reach clients through email, text, or app messages. Send updates, reminders, and boost engagement.

    Client Management

    Keep all your contacts in one place. Track leads, build relationships, and personalize communication.

    Virtual Coaching

    Offer remote training and add value with a custom app. Keep clients engaged and grow your income.

    Join Our Community of Coaches!

    If you’re ready to elevate your sports training business, CoachIQ has everything you need to grow and succeed.

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